Personalized marketing is key to building customer relationships. So why aren’t more brands delivering it? Customers are less brand loyal than ever and will readily change to companies who provide them with a better experience. A recent Salesforce survey found…
The short answer is “absolutely.” Salesforce Digital 360 has recently become the new industry standard for communicating with customers on the level they have come to expect. It allows businesses to connect with their audiences on the platforms they prefer,…
For those who work with a CRM platform, it’s hard to imagine a world without it. If you love structure and organisation, an advantage CRM software offers is that it can keep everything related to managing your customer relationships —…
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