Complete Guide to Dreamforce 2026
As Salesforce’s flagship conference, Dreamforce is the highlight of the year for professionals across the Salesforce ecosystem. With thousands of workshops, world-class networking opportunities, unforgettable parties, and a legendary musical headliner, Dreamforce is a must-attend event that draws tens of thousands of Trailblazers to San Francisco each year.
Dreamforce 2026 will take place in San Francisco from September 15–17, 2026. From choosing the right sessions to booking accommodation, this complete guide covers everything you need to know to make the most of Dreamforce ’26.
What Is Dreamforce 2026?
At its core, Dreamforce is an annual conference designed to bring the Salesforce community together to learn, share, and grow. As one of the world’s largest technology events, previous editions have welcomed over 180,000 attendees.
At Dreamforce, you can expect:
- Showcases of the latest Salesforce innovations
- Hands-on training and certification sessions
- Visionary keynotes from global leaders
Dreamforce encourages attendees to share their stories and celebrate their successes in the technology industry.
When Is Dreamforce 2026?
Dreamforce traditionally takes place in the fall, and in 2026 the event will run from:
📅 September 15–17, 2026
Registration is not yet open, but you can sign up now to be among the first to know when tickets go live.
Dreamforce by the Numbers (2025 Highlights)
To give you a sense of the scale, here are some highlights from Dreamforce 2025:
- 40,000+ attendees in person
- 200,000+ registered virtual attendees
- 25,000 sq. ft. dedicated to partner booths
- 1,500+ sessions and 115+ speakers
- A three-day event held October 14–16, 2025
Where Will Dreamforce 2026 Be Held?
Dreamforce has called San Francisco home since its launch in 2003. The main venue is the Moscone Center, located in the heart of downtown.
Since the shift to virtual and hybrid formats in recent years, Salesforce has continued to offer global access through Salesforce+. Even if tickets sell out, you’ll still be able to enjoy high-quality sessions online.

Who Attends Dreamforce?
Dreamforce is for everyone in the Salesforce ecosystem, including:
- Admins
- Developers
- Architects
- Newcomers
- Experienced Trailblazers
Attendees come from every industry, role, and region, making Dreamforce one of the best places to connect with the global Salesforce community.
What’s on the Agenda?
The Dreamforce agenda is famously packed. In 2025, attendees had access to well over a thousand sessions across three days.
Here’s what you can expect in Dreamforce 2026:
- Main Keynote
Discover Salesforce’s biggest announcements and product innovations. - Dreamfest
The ultimate celebration. Last year featured performances by Metallica and Benson Boone. - True to the Core
A fan-favorite session where attendees can ask senior Salesforce executives tough, honest questions. - High-Profile Interviews
Expect inspiring conversations with influential figures. Previous speakers have included Ellen Pompeo, Bozoma Saint John, Andrew Ng, and America Ferrera.

Conclusion
Whether you attend in person or virtually, Dreamforce 2026 promises three days of innovation, inspiration, and unforgettable connections. Plan early, stay flexible, and get ready to experience everything the Salesforce ecosystem has to offer, at its biggest event of the year.
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