Why to choose Salesforce CRM?

Why to choose Salesforce CRM?

What is a CRM?

CRM is a software solution for managing customer relationships and interactions. CRM systems build an organized activity of the processes carried out in a company. They create efficient workflows to optimize and improve external or internal relationships and to increase business performance.

What does a CRM do?

Salesforce CRM allows users to manage all business information from sales, marketing, service, or ecommerce processes, in a single platform. Salesforce CRM organizes all business processes involved in increasing number of customers and building a lasting relationship with them. Using Salesforce, you will centralize all customer information, from contact details to preferences, behaviors, or communication channels. Salesforce CRM organizes all available information and data to provide an overview of company’s activities.

What is Salesforce CRM?

Salesforce CRM is owned by salesforce.com, which is a cloud computing company headquartered in San Francisco, California. Salesforce CRM is a cloud-based CRM that does not require IT experts to set up or manage it. One can simply log in and connect to the customers directly.

Why Salesforce is ideal for companies?

  • Adaptable: Since Salesforce is a cloud-based CRM, there is no requirement of downloading or installing any software. People can simply log in to their Salesforce accounts and enjoy the services according to their subscription plans.
  • Cost reduction: One of the major reasons why companies are shifting to Salesforce CRM is that with traditional CRM, they have to invest in infrastructure, developers or coders, and hardware. With Salesforce CRM, they just need to have a Salesforce account with a proper subscription in order to work with the world’s 1 CRM company.
  • Customizable products: Salesforce CRM provides an AppExchange system that grants access to numerous applications. It provides users the ability to customize their applications according to their requirements.
  • Easily accessible: Salesforce CRM is easily accessible as it is available over the cloud; this is a major reason why Salesforce is gaining so much popularity. With Salesforce, a company’s customers can access information in real-time and make orders from anywhere at any time. The managers can also track the activities they wish to do on a single dashboard.

How does Salesforce CRM Works?

By now, you are equipped enough to answer the question, what is Salesforce CRM. Salesforce CRM is built on the force.com platform and is considered as the no. 1 CRM tool in the current market. Salesforce CRM has the ability to manage customer interactions of an organization through several methods such as phone calls, email inquiries, communities, media, and social media. Salesforce is said to handle all customer relationships by focusing on sales, support, and marketing processes. All of this is done by working with standard objects, such as account, contact, lead, product, opportunity, etc., and advancing relationships between them.

Salesforce CRM is hosted on the cloud, which makes it very easy to use and readily accessible from anywhere. Salesforce CRM has an easy-to-understand infrastructure that helps developers. Applications can be built in just a few days or weeks in Salesforce CRM. Since there is no need to set up hardware or software, it is very cost-efficient as well.

What makes Salesforce CRM a Leading CRM Platform?

1. Scalability & Customization

CRM software is an investment. So, not only should it take care of a business’ present requirements, but also of future needs as well; and every company that makes such an investment requires THAT assurance. That is exactly what Salesforce is capable of doing. So, whether it is looking after a company’s current customer relationships or looking after a customer base that builds over the next five years, Salesforce has the capacity and ability to scale up.

Every business has its own needs, and that is the same with a business’ customers as well. Not only is Salesforce scalable, but it can be customised to fit the unique needs of a business. According to Salesforce statistics, 86% of consumers admit to personalisation playing an important role in purchasing decisions.

Salesforce makes it possible for businesses to personalise emails that are sent out to customers. Salesforce also takes the unique purchase history of every client into consideration. With the Salesforce App Cloud, businesses can create and run all of their personalised applications.

2. Multitenant architecture

One of the major advantages of Salesforce is that its performance does not vary between large or small clients. Every business client – big or small, has the advantage of having access to one infrastructure and one platform. That means all customers have common networking, hardware and software platform. The multitenant architecture also ensures that updates and upgrades are instantaneous, without any requirement of customer intervention.

3. Partner ecosystem

When you become a Salesforce AppExchange partner, you will have access to the widest range of free and popular apps. You can also develop apps for Salesforce and market these as well. Furthermore, you have access to a wide range of tools, allowing you to easily find the tools you require.

4. Security

One of the most important aspects of businesses that use CRM is data security. Data security has been one of the focus points of Salesforce right from the beginning. This is very important as many CRMs do not pay attention to security issues related to a business’ data. Salesforce, however, has pre-installed security features that allow business owners to decide who within their organisation can access their data, making this a very reliable and secure software.

5. The advantages of Salesforce cloud apps

Salesforce offers several innovative SaaS solutions that enable businesses to use a common platform. This, in turn, works out less expensive. Businesses can ensure their sales efforts improve several folds, and even their communications are better-enhanced through the different Salesforce cloud offerings. These cloud offerings are Sales Cloud, Service Cloud and Sales Chatter. Sales Cloud is a feature-packed, tools-loaded platform that takes care of everything customer-related, from contact management to sales pipeline monitoring, and lead nurturing to performance analytics.

6. Packed with features for market and salespersons

One of the reasons that Salesforce is so popular is that it is packed with features like no other CRM software; features such as contact management, workflow creation, task management, opportunity tracking, collaboration tools, customer engagement tools, analytics and an intuitive, mobile-ready dashboard. Along with these features, there are features designed for marketers such as social media integration, marketing leads monitoring and email integration. For salespeople, sales forecasting, sales communities and sales leads monitoring are all helpful features.

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