DAEU Nextier GDC Vietnam

Why digital transformation matters for manufacturers

For decades, manufacturers have made significant investments in systems and processes to drive internal efficiencies and cost reduction, especially around the design and production of products. However, businesses are finding it difficult to differentiate themselves from their competitors on the basis of product alone. It is now the experience a manufacturer provides to its customers and partners that provides market differentiation. And that experience is increasingly digital-first. That’s because business buyers have come to expect the same conveniences and personalization at work as they enjoy while shopping in their personal life. But how do you take the concept of modernizing the customer and partner experience from a big idea into something you can really implement for your business?

Newer companies may lack the resources to build out a solution from scratch. Larger firms often struggle bringing together disparate legacy systems from across departments and divisions. Everyone is challenged by staffing shortages and concerned about adding new responsibilities to already overtaxed employees.

The solution for many of our clients is Commerce Cloud for Manufacturing

Salesforce brings together all your data and enables unified digital experiences across your value chain. It’s a platform that provides a 360-degree view of your business, customers, and partners, so you can quickly adapt to change, make data-driven decisions, and improve operational efficiency. Salesforce offers enterprise integration capabilities that can unlock data from legacy systems and make it available to all platform applications that need it, as well as to analytics and AI solutions. This creates a single source of truth. Once this is established, you can add business applications that deliver job role or function-specific capabilities. When everyone has the data, workflow, and applications they need to be successful, your business can differentiate on the customer and partner experience you provide.

With Commerce Cloud for Manufacturing, you can:

• Modernize commercial operations by updating your internal sales opportunity management processes from lead management through intelligent quoting. Salesforce can also help you manage your recurring, run-rate business throughout the business lifecycle with features like sales agreement management and account-based forecasting. Plus, you can enable self-service ordering for direct customers and channel partners through an eCommerce capability—all with a unified digital experience.
• Simplify partner engagement with visibility into orders, service cases, sales agreements, and rebates. Partners can even collaborate with you around demand forecasting. You can enhance your channel partner relationships and engagement throughout the partnership lifecycle, from onboarding through service case management. Salesforce can help you create and manage rebate and loyalty programs, and extend CPQ and eCommerce directly to your channel partners. This can streamline processes and improve deal win rates.
• Transform the service experience by enabling faster and smarter service optimized from the contact center through field service to the end-customer. The Commerce Cloud for Manufacturing platform can form the foundation on which you create new service businesses, turning service from a cost center into a revenue center.

More reasons manufacturing businesses are moving to Commerce Cloud for Manufacturing

• Ease of deployment. Salesforce can be customized to fit your business without coding and can easily scale without things getting more complicated. You can build custom apps with low- or no-code functionality or browse the thousands of pre-built apps developed by our ecosystem of partners that help you innovate on the platform for your business.
• Ease of use. Most users find Commerce Cloud for Manufacturing to be intuitive. Everything is accessible through a simple, easy-to-understand interface. You can also train and reskill employees with Trailhead while accessing the knowledge and experience of a global community of Trailblazers.
• Speed, agility, and scale. Salesforce solutions are highly flexible and give businesses the ability to adapt and innovate quickly.
• Headless architecture. With a headless progressive web app (PWA) kit and managed runtime, businesses can deliver rich experiences with an agile front-end (head) that is fully managed by Salesforce. This makes it easier than ever to unlock innovation and accelerate time to market at a lower total cost of ownership.

Salesforce is not only about happier customers and partners

We all know the great migration and resignation is happening. Often, people leave because they don’t have a sense of purpose or feel valued. Commerce Cloud for Manufacturing helps improve the employee experiences by giving your people the tools they need to eliminate repetitive takes, bring more satisfaction into their work, collaborate easier, and make a bigger contribution when working remotely.

How to get started

As a Salesforce Consulting partner with teams certified, DAEU Nextier GDC Vietnam can implement your solution quickly and efficiently. We’ll help your company stand out against the competition with customers, partners, and even your employees.

(Source: Salesforce)