Building relationships with the digital-first customer through Salesforce Marketing Cloud
Personalized marketing is key to building customer relationships. So why aren’t more brands delivering it?
Customers are less brand loyal than ever and will readily change to companies who provide them with a better experience. A recent Salesforce survey found that 84% of customers say that being treated like a person, not a number, is very important to winning their business. However, they feel that only 34% of companies deliver this kind of experience.
Why is this happening? Because many brands struggle to create a single source of truth for their customer data, due to siloed systems, legacy tools, and lack of the proper skill sets. If you don’t truly know your customer, it’s impossible to personalize your marketing.
As cookies and third-party identifiers go away, effectively using first-party data is even more important. At the same time, privacy concerns have made customers more hesitant to provide their data unless they feel there’s going to be an equitable value exchange in the form of a more personalized, helpful experience.
The solution for many of our clients is Salesforce Marketing Cloud
Marketing Cloud brings together all your customer data, including information residing in legacy systems, to create a single source of truth. This allows you to understand the complete picture for each customer and engage with relevancy. You can then humanize every moment, inspiring action and loyalty by personalizing the total customer experience, at scale. And you can optimize impact and efficiency with greater visibility and insight through unified analytics.
Marketing Cloud helps make it easy to orchestrate seamless personalized marketing for your customers across every step of the journey with composable apps and services, clicks-to-code tools, and a robust ecosystem of ISV and partner apps that are prebuilt and pre-integrated on the platform.
Key reasons companies are moving to Marketing Cloud
Intuitive design
Marketing should be about connecting with customers, not about learning software. With Marketing Cloud, people of all skill levels can explore and analyze data and use it to connect with customers.
Unified platform
Built on Salesforce’s Growth Platform, Marketing Cloud helps put your marketing, commerce, service, and sales data to work to unlock powerful business use cases.
Fast, flexible, and scalable
You can move at the speed of your customer with real-time insights and optimize performance with actionable analytics.
Open ecosystem for quick innovation
Marketing Cloud allows you to leverage the power of 8,000 connected apps through AppExchange, and build on the success of thousands of other users.
Free on-demand learning for all
You can prepare for the future by skilling-up your entire organization through Saleforce’s Trailhead community.
Governance and security
With more and more people using data daily, it is critical that data and content can be secured, governed, and organized so that people can discover, consume, and create content with confidence. Salesforce takes data security very seriously; it’s their number one value. They utilize some of the most advanced technology for Internet security available today. And you’ll always be 100 percent in control of all your data.
How to get started
As a Salesforce consulting partner DAEU Nextier can implement Marketing Cloud quickly and efficiently. We’ll help you see and understand data to not only develop stronger marketing, but to build stronger relationships with your customers.
Source: Salesforce
